Service 05

India's Podcast Market Is
Exploding. Claim Your Space.

India now has over 57 million podcast listeners — and the number is growing faster than any other content format. Most podcasts fail not because the content is bad, but because of poor positioning, inconsistent publishing, and no distribution strategy. We handle everything from concept to audience growth — so you focus on the conversations.

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Recent Client Win
🎙️
Podcast launched
Business strategy show — Delhi founder
👥
Listeners in 90 days
0 → 50,000 across platforms
📈
Chart position
#3 India Business on Apple Podcasts
💰
Business outcome
2× course sales within first quarter
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Full Scope

What's Included in
Our Podcast Launch & Promotion Service

✓
Podcast Concept & Brand DevelopmentWe define your podcast's niche, format, episode structure, name, and brand identity — everything needed to enter the market with a clear positioning.
✓
Platform Setup & Technical OnboardingFull setup across Spotify, Apple Podcasts, Google Podcasts, JioSaavn, and other India-relevant platforms — with optimised listings and cover art.
✓
Episode Strategy & Content Planning90-day episode roadmap including topic selection, guest wishlist, interview frameworks, and episode arc planning.
✓
Guest Outreach & CoordinationWe identify, pitch, and coordinate guests relevant to your audience — handling scheduling, briefing, and pre-interview preparation.
✓
Show Notes & Episode DescriptionsSEO-optimised show notes and episode descriptions for every episode — maximising discoverability on podcast platforms and Google.
✓
Social Media PromotionEpisode-specific social content for LinkedIn, Instagram, and X — including audiograms, quote cards, and short-form video clips.
✓
Cross-Promotion CampaignsStrategic collaborations with complementary podcasts, newsletters, and communities to accelerate audience growth.
✓
Monthly Analytics & Growth ReportingDownload trends, listener retention, episode performance, and growth strategy refinements delivered every month.
How It Works

Our Podcast Launch & Promotion Process:
Step by Step

01
Concept Development & Positioning

We research the India podcast landscape in your niche, identify the whitespace, and develop a concept that fills an underserved need — not just another generic business show.

02
Brand Development & Platform Setup

Podcast name, show identity, cover art brief, intro/outro script, and full platform setup across Spotify, Apple, Google, and JioSaavn — done correctly from day one.

03
Episode Planning & Guest Strategy

90-day episode roadmap, guest wishlist development, interview question frameworks, and content calendar built for consistent publishing rhythm.

04
Production Support & Publishing

Pre-recording briefing, post-recording show note creation, platform publishing, and metadata optimisation for every episode.

05
Promotion & Audience Growth

Multi-channel episode promotion, cross-podcast collaboration pitching, newsletter features, and community seeding to build listenership month by month.

Track Record

Results That
Prove the Model

50K
Listeners reached in 90 days for one client
#3
India Business chart on Apple Podcasts
57M
Active podcast listeners in India in 2026
2×
Average course/product sales lift post-launch
Client Result
They handled everything — concept, setup, guests, promotion. We hit 50,000 listeners in 90 days and ranked #3 in India Business on Apple. I just showed up and recorded.
— Founder & Podcast Host, Delhi
Ideal For

Who This Service
Is Built For

🚀
Founders & Entrepreneurs

Building a thought leadership platform and audience around their expertise — with podcast as the anchor content format.

🎓
Coaches & Educators

Converting their knowledge into audio content that builds audience trust and drives programme enrolment.

🏢
B2B Brands

Using branded podcasts to build industry authority, engage target accounts, and create a consistent content engine.

📚
Authors & Speakers

Extending the reach of their ideas through long-form audio content that builds community ahead of book launches or speaking tours.

🩺
Healthcare Professionals

Doctors and wellness experts building patient education content and professional authority through specialist podcasts.

🎙️
Existing Podcasters

Shows with 1–5K listeners wanting to break through the plateau and build a genuine, growing audience in India.

Common Questions

Podcast Launch & Promotion — FAQ

Do I need any technical knowledge to start a podcast?
None at all. We handle everything technical — platform setup, RSS feed configuration, hosting, cover art upload, and metadata. You show up and record. We do everything before and after.
How quickly can we launch?
A fully prepared launch typically takes 3–4 weeks from kickoff — covering concept finalisation, brand development, platform setup, and first episode preparation. We can expedite to 2 weeks if needed.
How many episodes should I record before launching?
We recommend launching with 3 episodes published simultaneously — this gives new listeners immediate depth and reduces early churn. The launch batch approach is standard in podcast growth strategy.
Can you help an existing podcast that's not growing?
Yes. We conduct a full podcast audit — analysing your content positioning, SEO, platform metadata, promotion strategy, and episode consistency — then build a growth plan to break through the plateau.
Get Started

Ready to Launch Your
India Podcast?

Book a free podcast strategy call. We'll assess your niche, tell you what's already out there, and give you an honest view of the audience opportunity before you invest anything.

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📣 Public Relations 🌟 Personal Branding 💼 LinkedIn 📰 Press Releases 🎙️ Podcasts 🤝 Influencer